Hong Kong's Ocean Park Target Market Essay Example | Topics and Well Written Essays - 250 words

Hong Kong's Ocean Park Target Market - Essay Example Therefore, in its educational and environmental conservation, as well as development of respect for animals and their habitat, the new facility targets students, and other visitors with an interest in environmental and wildlife conservation. The park thus targets people from all walks of life, with its community initiatives. Such initiatives include the admission of Hong Kong’s residents during their birthdays at a concessionary rate (Lau, 2011 p1). Those elderly residents above the age of 65 will also be considered favorably, to enter the park at low charges. People with disability and those under the Comprehensive Social Security Assistance will also be allowed admission at lower charges (Lau, 2011 p3). From this, it is well observed that the target market for the soon to be open Polar adventure park is a wide range of people, from all lifestyles. Its integration of the themes of attraction and entertainment with the themes of education and conservation serves to ensure that all people, both local and foreign, with diverse interests are the aim of the new