Evaluate a recent Entrepreneurial Venture - Yo shushi Essay

Evaluate a recent Entrepreneurial Venture - Yo shushi - Essay Example This report is an effort to analyse and evaluate the strategic framework of the company in light with the respective academic models. At the end a conclusion has been inferred from the discussion with a reflection on the entire report. Summary Background of Yo-Sushi Globalization has affected people’s lifestyles and their food habits. People have become more open to different cultural diversity and they have also started to taste the foods of different origin and culture. In UK, the Japanese based food items are being very popular and entrepreneurs have found business opportunities due to growing interest of Japanese foods in UK. Yo-Sushi is a UK-based restaurant chain and it is being very popular for its Japanese fast food items especially for sushi. Simon Woodroffe, the founder of Yo-Sushi, was able to identify the increasing demand of Japanese foods in UK during mid of 1990s and hence, he opened first restaurant of Yo-Sushi in 1997. Sushi is a famous Japanese dish made of v inegared rice with sea-foods. The Sushi bars are famous in Japan as ‘kaiten’ that offer food to consumers through a conveyor belt and Yo-Sushi follows this concept of business in the UK and other global market. Gradually, this business concept became very famous among the UK consumers, and by the end of 1998, Yo-Sushi trade mark was registered. Woodroffe realized the growing demand of his new business idea in UK and he opened the first restaurant of Yo-Sushi in 1999 (Intellectual Property Office-a, 2006). Soon, Yo-Sushi became a big brand in UK as many people started queued around the Yo-Sushi restaurants for experiencing the traditional Japanese taste. It has experienced a very rapid expansion and achieved an upper hand position in the market for Japanese food. For further business expansion, the organisation inspired other supermarkets and food retailers to stock and sell packaged sushi offered by Yo-Sushi (Yo-Sushi-a, 2011). Yo-Sushi offers value added services to it s consumers, and considering the requirements of consumers, its services includes dine in, takeaway and delivery. Sushi is the core brand product for Yo-Sushi but it has also introduced other popular Japanese food items that includes â€Å"delicious soups, rice or noodle-based dishes, salads, tempura and even hot classics like Chicken Katsu Curry, Salmon Teriyaki or Yakisoba noodles† (Yo-Sushi-a, 2011). The key success factor of Yo-Sushi is the innovative ideas and great leadership. Prior to starting the Venture of Yo-Sushi, Simon Woodroffe had been working in entertainment business for 30 years. He used to design and stage concerts and his services were very famous for his innovative ideas. He was very efficient in understating people’s preferences and tastes and hence, he used his expertise and entrepreneurial skills in business for establishing Yo-Sushi. His plausible leadership quality and entrepreneurial skills made Yo-Sushi a famous brand in UK and in other marke t places (Intellectual Property Office-b, 2007). Currently, Yo-Sushi has gained 11 years of successful business in the global market place. It has expanded its business in the UK market as well as in global market. Moscow, Dublin and Middle East countries like Dubai, Kuwait etc are the major international market for Yo-Sushi. This fast food restaurant is led by efficient leaders and teams. Yo-Sushi is a privately held company owned by â€Å"