Elements of genre Essay Example | Topics and Well Written Essays - 500 words

Elements of genre - Essay Example history of The Religious Freedom Restoration Act in the US since 1995, pointing out all the flaws in the process involving its implementation and practice over time. The author also explains how discriminatory the bill is. Considering that discrimination is unconstitutional, most patriotic readers will be convinced about the unconstitutionality of the Act. The author should have also given the audience a positive side of the Act, instead of banking on the negatives only. This writing argues for The Religious Freedom Restoration Act, citing its role of balancing the interests of people, as well protecting the religious commitments of various people in the United States. The writing taps into the audience’s values and emotions through its emphasis on diversity. The author believes in diversity, hence justifies exemptions on the basis of religion. The author of this article persuades his audience by pointing out the influence this Act has employers, employees, insurance companies, non-profits, and government. Form this, a reader can evaluate how the Act promotes diversity basing on its influence on different groups of people and bodies. The author is also realistic in his evaluation of the Act. He acknowledges the fact that the Act has not received full support, as it faces opposition from different parties. He also recognizes that the Act is quite complex, though it remains relevant. In order to make this writing better, the author should have considered enhancing the simplicity and clarity of the article. This could have been for instance, through mentioning directly how the Act promotes people’s religious commitments. The author has presented his argument in a way that the reader has to demystify the relationship between the Act and its promotion of the religious commitments of different people in America. The major argument is that The Religious Freedom Restoration Act is bad, as it predisposes religious people to considerable financial dependency on the

Cold chain In food industry Essay Example | Topics and Well Written Essays - 3000 words

Cold chain In food industry - Essay Example Indeed, keeping the goods ‘in a safe, wholesome and good quality state from the production to the consumption stage’ (Aung, Chang and Kim 2012: 435) can be considered as the cold chain’s mission. Through a similar approach, food cold chain has been described as ‘a special kind logistics applied in food’ (Lan and Tian 2013: 347). When referring to cold chain emphasis should be given to the following fact: the quality of the cold chain’s products is difficult to be secured. In the food cold chain sector a similar issue appears. For this reason, a series of methodologies and standards have been introduced for ensuring quality in all phases of food cold chain. However, the full alignment of food cold chain with the relevant rules is not always easy, especially due to the cost involved. The various characteristics of food cold chain are analytically presented below. Reference is also made to the standards applied in the specific sector. A series of case studies has been employed in order to show the challenges that food cold chain has to face worldwide. It is proved that the sector’s advances are continuous but the lack of effective control mechanisms often reduce the quality of food cold chain’s products especially in countries with limited potentials to support food cold chain. Chapter 2 – Need for the cold chain in the food industry Cold chain, as a series of processes, has been established in order to respond to specific needs of the food industry. Reference is made in particular to fresh food products (such as vegetables, meal, fish and so on) that have to be transported to areas quite far from the area of production (Handley 2010). For such production, there can be 4 levels of transport, as described in Appendix 1 (Handley 2010). As it is made clear through the graph in Appendix 1 cold chain has a key role in the transport of fresh goods, a role that it is clearer at Transport levels 1 & 2 (Appendix 1), i.e. from factory/ production area to the wholesale (Handley 2010). At level 3 of the transport process, i.e. from the wholesale to the outlet, the value of cold chain is also critical, ensuring the high quality of fresh products that reach the market (Appendix 1). In practice, all parts of the transport process have to be developed in order for a food product to reach its destination, i.e. the end consumer; this means that cold chain, as part of the transport process, cannot be omitted since such initiative would destroy the rest of the parts of the transport process. This means that without the intervention of the cold chain fresh food products could not be available for consumers. In the study of Aung, Chang and Kim (2012) emphasis is given to the importance of the cold chain for the preservation of perishable foods; it is explained that without cold chain these foods could not reach consumers (Aung, Chang and Kim 2012). In other words, due to cold chain perishable foods can keep their qualities, as these qualities are described in table presented in Appendix 2. According to the specific table the qualities of perishable foo

Corn Essay Example for Free

Corn Essay Demand for Corn If the demand for corn increases due to its use as an alternative energy source, the supply of corn substitute like soybean would decrease. This would happen because as the demand of corn rises, the price of corn would rise. Therefore the producers of a substitute like soybean would start producing corn instead of the soybean considering that they both have the same farmland. The producers of soybean will expect to make more profit by selling corn at a higher price assuming the cost of production remains the same. Therefore the quantity supplied of substitute such as soybean would reduce. Price of Corn The price increase of corn would lead to an increase in the price of corn oil. Corn will act as a high raw material cost in producing corn oil. Moreover as the demand for corn is to be used in the production of alternate energy rises, the total quantity supplied for production of corn oil would decrease initially whereas the quantity demanded for corn will remain the same and hence the price of corn will rise which ultimately cause the price of corn oil to rise. Price of Elasticity The price elasticity of demand for corn oil will eventually lead to a decrease in demand for corn oil and hence as the demand decreases, sales will drop and total revenue earned by sellers of corn will decline. In the market there are many available substitutes for a product like Corn oil. Corn oil is not a necessity for life and can be substituted with other related products. In this case soybean oil would be a close substitute for corn oil. Hence as with the price elasticity of demand, increase in price of the corn oil would lead to decrease in demand of the corn oil as the consumers will switch from high priced corn oil to the cheaper substitute soybean oil. In effect with the decrease in demand of corn oil the sales would fall leading to a decrease in the Total revenue earned by the sellers of corn oil.

Market Segmentation of the Nike Company

Market Segmentation of the Nike Company Demographic  Segmentation Demography segmentation they include age, race, family income, and education level, among others. Besides, it was observed that the majority of the respondents consist of professional from various fields like engineers, software professionals, working executive etc. who effective form 38% of our database. While 36% were students from various fields. Others constitute designers and athletes etc. the further study is carried on the buying behavior of the above mentioned categories of consumer, which shows that our consumer is well educated and is very well informed about the product. (http://www.scribd.com/doc/34735893/A-Summer-Training-Report-on-Nike) Furthermore, in the survey conducted a direct relation between the income level and the spending capacity was observed. Also it was found that students were spending in the range of $1000 -$ 3000 as compared to the working class professionals who were ready to spend between $ 3000 $ 6000, since they have higher spending power because of higher income levels.  (http://www.scribd.com/doc/34735893/A-Summer-Training-Report-on-Nike) Geodemographic Segmentation The second segmentation are focuses on geodemographics and proximity. The premise behind geodemographics is that people who are similar in income, culture, and perspectives naturally gravitate toward one another. Once these people move to their neighborhoods, they become even more alike and share similar consumer behaviors. When a store asks for your zip code when you make a purchase, its using geodemographics as a segmentation technique. Furthermore, the characteristic if the consumer is depends on their income. For example, the Nike Shoes has been done an analysis the respondent of buying for the Nike shoes is RMB597 for average of the total.(App.1) Personality Traits Personality traits are people often do not identify these traits because they are guarded or not consciously recognize. For example, some of the consumer can accept new thing and some perceive less risk in trying new thing. Lifestyle A third base of segmentation is psychographics. Psychographics are lifestyle and personality descriptors. There is a relationship between lifestyle and consumer behavior, so people with similar lifestyles buy similar products. Lifestyle descriptors are often categorized as activities, interests, and opinions. The brand is fiercely defended by its owners whom truly believe that Nike is not a fashion brand but a shoes for sport lifestyle consumer that mean mostly people who active in sport such as football player or basketball player would purchase it. Meanwhile there was also consumers that wear Nike just want to build confident or make other feel they wearing a branded shoes but not ordinary shoes but not for sport purpose. For youth, they think Nike shoes is a fashion lifestyle and they wear it just to follow fashion trend. For example, since Michael Jordan wear Nike shoes, consumer will follow him step as a fashion trend.(App.3) Benefits segmentation Benefits sought represent consumer needs and important for positioning.(App.4) Critiral for Effective Targeting Identifiable Nike have been divide the market into separate segments on the basis of series that relevant to the characteristic such as demographics have age, gender, family life cycle and others.(App.2) Besides, they target in different identifiable such as men sports running shoes and women sport running shoes. Nike target on different type of segment that to fulfill customers need. (App.6) Sufficiency Nike is a worthwhile target, they target on the needs and they undertake probability survey to whose finding project to the total market. They will have clearance stock or promotion through on or sell on shops. (App.7) Stability Nike marketers prefer to target consumer segment that are relatively stable in demographic factors are likely growth larger time.(App.2) Besides, consumer can buy through online or any shopping complex. That was easy for consumer to purchase anywhere. (App.8) Accessibility Nike has been accessibility in any market segmentation through advertisement.(App.9) Profitability segmentation Overall the past two years (App.5) Sales Group sales decreased by 8% and amounted to $572.5 million in 2009, compared to $622.8 million in 2008. The decrease in sales matched the Companys expectations and was due to the recession of all sales markets as realized as part of the financial and economic crisis which started at the end of 2008. The recession mentioned lead to conservative inventory policy adopted by most Companys customers which also contributed to the decrease in sales.   Gross profit   The gross profit in 2009 amounted to $103.7 million (18.1% from sales), compared to $105.7 million in 2008 (17.0% of sales). The improvement in gross margin in 2009 compared to 2008 was due to efficiency steps taken by the Company and the implementation of the restructuring plan which was declared by the Company at the end of 2008 and was achieved despite the decrease in sales. A global slowdown in  retail  sales and consumption, has hit Nike hard. In fiscal 2009 (ending May 31, 2009), Nikes revenue grew only 3% to $19.2 billion, with net income falling 21% to $1.5 billion, and the company expects lower revenues in the first half of 2010.  Despite the overall struggles in 2009, Nike posted two straight quarters from Q3 2010 to Q1 2011. In Q2 2011, the company posted a profit of $457 million, up 22% from the same quarter of the previous year. Revenues hit $4.8 billion, up 10 percent over the same period last year. Analysts point to the trend of four straight strong quarters as a sign that the company and perhaps the financial world is finally beginning to rebound from the recession. However, company analysts believe that Nike will struggle against the challenges of a larger economy for the rest of the fiscal year, which it plans to combat through a selective rise of prices. Consumer Environment As consumer can see, Nike have been promise to improve their shoes in newspaper in long time. When 2009, Nike haven been improve in their shoes thats call Newton Running. Its developed a whole range of shoes that encourages running on your midfoot/forefoot, a technique and position that helps keep you running more efficiently, injury-free and faster. According to Nike, cushioning and support are needed in order to avoid injuries but, at the same time, all the cushioning and support that modern running shoes provide are making our foots muscles lazy. Therefore the Free is created as a  training  shoe, with which to run a limited number of miles amid your normal running schedule in order to specially train the muscles that are not activated while running with normal running shoes. Furthermore

Legalization Of Weed :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  In this country, we are locked in a war we simply cannot win. We strive to protect over 10,000 miles of border, against enemies who are driven by the lure of a huge profit. We fought a version of this war before with prohibition, and we lost that one. All that has really resulted from this war is the overcrowding of prisons, the expansion of law enforcement’s ability to infringe on the personal lives of ordinary citizens, paranoia and distrust. If its not obvious already, I am referring to the war on drugs, marijuana in specific. Why spend millions of dollars fighting a war that can not be won? Legalizing marijuana would not only make the government money, but also improve society as a whole.   Ã‚  Ã‚  Ã‚  Ã‚  To most the financial reasons for ending the war are the most convincing. For example, it costs over $30,000 per year to house a prisoner - this does not include processing and legal fees. There are over 1.5 million non-violent drug law offenders in prison right now, and this number is increasing daily. That means we are spending a minimum of $45 billion per year keeping former tax-paying citizens locked up with murderers and rapists. When these people get out of jail, they will have criminal records which will make it nearly impossible to get a decent job. Most of whom had jobs and were contributing to the economy in some way.   Ã‚  Ã‚  Ã‚  Ã‚  The United States spend $37 billion per year funding police efforts to fight the war on drugs.. Recent evidence suggests the CIA has been involved in drug-trafficking to fund its own private wars. Currently there is over $150 billion worth of drug traffic that remains untaxed. If you figure a tax rate of 15%, that is a total of $22.5 billion of taxes that America doesn't see. The U.S. Treasury estimates America wastes a minimum of $104.5 billion per year fighting a war that can not be won. Meanwhile crime rates continue to rise (because of the huge profits made possible by the risks involved in the drug trade as drugs remain illegal), and the quality of education, medical care and environmental protection falls due to lack of money in the budget.   Ã‚  Ã‚  Ã‚  Ã‚  The problem with drugs is not their effect, it is the corruption that is tied to the huge profits that doing illegal business commands. Increasing penalties for drug crimes will just increase the prices and thereby the profits for people willing to take the risk. Along with these profits will come increasing war in our neighborhoods as gangs and

Tourism in Thailand :: essays research papers

Tourism in Thailand’s National Parks: The Problems it Brings â€Å"Rainforests are currently being destroyed at a rate of over 200,000 square kilometers a year according to the US National Academy of Sciences† (Wheeler). Some of these rainforests are located in Thailand’s national parks. In Thailand, there are 15 national parks set aside for conservation, though only 80% of these parks remain intact today. These Parks represent approximately 13% of Thailand’s land. The purpose of these parks is for the conservation of the forests and wildlife, educational tours and research studies, as well as recreational adventure (Wheeler). In 1961, The Royal Forest Department (RFD) of Thailand passed the National Park Act. This act stated that activities which endanger any resource within the park boundaries are strictly prohibited. These activities include settlement, land ownership, grazing, the manipulation of waterways, geological deterioration, logging, hunting, and colleting of forest products. These provisions obviously do not a pply to park officials who protect and maintain the park for education, technical research, and facilitate recreational activities† (Pipithvanichtham). One of the main reasons for the Thai government’s plan to expand tourism facilities in the national parks is to bring in foreign money into the economy through tourism to these areas. However, there are concerns that the effects of increasing tourism in these areas will lead to mismanagement, corruption, and environmental destruction. Therefore, the Thai government should not be promoting tourism in Thailand’s national parks. The government claims that problems associated with tourism in national parks can be dealt with by careful planning and with the participation of government agencies. For example, the RFD is making an effort to protect the National Parks. The RFD plans to update their existing park laws and regulations to make them more suitable for the modern times. The RFD and the Kasetsart University conducted a training session for all national park chiefs to provide them a chance to learn about park management policies. The RFD hopes to develop some means of cooperation with other countries, particularly in the fields of expertise which it lacks† (Pipithvanichtham). While the RFD has a plan, it will require money to enact it. Currently, there is not enough money to fund this plan coupled with governmental mismanagement. The parks are not funded well enough, which has caused the amount of upkeep in the parks to decrease. The cost of managing Thailand’s national parks is met using the government’s central budget and park entrance fees.

Learning and Siddhartha Essay

Introduction: Hook- â€Å"Alas, Siddhartha, I see you suffering, but you’re suffering a pain at which one would like to laugh, at which you’ll soon laugh for yourself. † Introduction to Subject- Imagine if suffering and pleasure worked together as one. This is something Siddhartha discovers from his long quest to enlightenment. Introduction to topics- Topic 1: Siddhartha struggles with the need to love. In order for his quest to come to a conclusion, he must to learn how to love, not only himself, but also the world. Topic 2: Siddhartha states, â€Å"I can think, I can wait, I can fast. â€Å". To reach all goals you need patience. You need time. Although, Siddhartha soon discovers that time is merely an illusion. Topic 3: Om. Yes, a simple word, but its significance to Siddhartha is intricate, yet profound, and plays a crucial role in his journey to enlightenment. Thesis- These three main things are of great value to Siddhartha. Time, Love and the word om are highly influential in his path to enlightenment. Paragraph/Topic #1: Topic Sentence: For Siddhartha to achieve enlightenment, he needed to learn the art of love. He did not know how to love, almost incapable. It was this realization that drove him to learn that art, and to master it. Example 1: The first occurrence is a love between he and his father, a love that he rejects. Example 2: When he travels into town, he meets a beautiful woman named Kamala, where he then learns the art of lovemaking. Though, Siddhartha gets trapped in Samsara and escapes it by leaving her, although he leaves her pregnant and later it’s his son that truly invokes Siddhartha’s love. Example 3: It is the help of his friend the ferryman, Vasudeva, which helps him, not only reach enlightenment but also the ability and power to love. It is the river that they have crossed so many times that speaks to them, and through it all he learns to love, to love everything in the world. To embrace the flaws and know that in its own way, the world is perfect. Transitional Statement: Love can be tricky and challenging. Siddhartha needed to discover and explore it in order to know the profound meaning of love, and that discovery had to take time. Paragraph/Topic #2: Topic Sentence: What is time? What does it even represent? Siddhartha believes that time is nothing more than an illusion, that life itself is infinite. Example 1: Siddhartha gets trapped in Samsara when he goes to find love. The feeling is infinite, just like his belief in life, and that whole idea of the circle of life is emphasized. Example 2: The River in the book represents life itself. It wasn’t until the end of the book that Siddhartha could hear the river laugh, that is where he discovers the true reality of time. Example 3: His old friend Govinda visits Siddhartha on his ferry. Govinda then asks that Siddhartha tell him what his own doctrine is. What he has discovered. Siddhartha brings up the whole concept of time. He states that â€Å"time is not real† that â€Å"the span that seems to exist between world and eternity, between sorrow and bliss, between evil and good, is all an illusion. † (pg. 76) Transitional Statement: Understanding time, and the past and the future, is just one of the many important things Siddhartha will have to discover on his road to enlightenment. Paragraph/Topic #3 Topic Sentence: â€Å"om, is the absolute† (pg. 73) and in truth, Siddhartha is saved many times by the simple, two letter word, om. Example 1: The word om according to Carl Jung. Is the verbal embodiment of the collective unconscious. om is everything to Siddhartha and represents the world and oneness. This first occurred when he was a little boy meditating to decide if he should leave his home. Example 2: After he had left Kamala and his wealth behind, he struggled to escape samsara. It was that word that saved him when he was on the brink of suicide. Example 3: At the end, when he is meditating by the river, he finally recognizes the absolution of the word om, this is where he ultimately achieves enlightenment. Transitional Statement: Siddhartha eventually realized that the word om represents all oneness and the world. Many times he was awakened to life by this one simple word. Conclusion: Revised Thesis Statement: Siddhartha ultimately achieves enlightenment, but he wouldn’t have been able to attain his goals without exploring the concepts of time, love and om. Review of 3 Topics: Topic 1: To reach enlightenment, he learned that time, is merely an illusion, that it is infinite. Topic 2: Siddhartha also achieved love for the world, that it is flawless and perfect just the way it is. Topic 3: It was the word om that protected and saved him so many times and it was this simple word that had a significant impact not only of himself but also his journey to enlightenment. Mint: So I give you a challenge, next time you’re out in nature, and you come across a river, try to sit and listen. Just see what it tells you.