Is the Watch Industry dominated by an Oligopoly*, which is beneficial E

Is the Watch Industry overwhelmed by an Oligopoly*, which is useful to the two firms and purchasers? *= See glossary for implications. Speculation ========== I accept that the watch business is overwhelmed by an oligopoly, which is useful to the two firms and purchasers. The watch firms are both cost makers*, which is useful for the watch firms, and cost takers*, which is useful for shoppers. Point In this examination I will look at the watch business. I will utilize a Mintel report of the watch business delivered in 1995 and data worksheets to test my theory. Discoveries and Application of Theories Five organizations, or the 'C5 proportion', command the watch business. They have 40% of the market share* (see fig.1.). Zeon Ltd. is the market leader*. There have been no ongoing take-overs or mergers in the watch industry, so the market initiative is slight. The development of the industry has been organic*. Diagram This portrayal makes the watch business an oligopoly, as contradicted to being flawless competition*, defective rivalry, or a monopoly*. There are various reasons why the watch business is an oligopoly. Right off the bat are there boundaries to entry* instead of free entry*. One boundary to section for other planned watch producers is economies of scale*. The bigger, increasingly settled firms have a number of cost focal points, for example, having the option to purchase crude materials in mass or acquire huge wholes of cash. Their creation costs are in this way less expensive and hence they will presumably have the option to sell their watches at a lower cost than littler, more up to date firms. Another hindrance to section is marking. The entirety of the organizations in the oligopoly have extremely settled names in the... ...a curiosity/extravagance thing. The achievement of this technique relies upon keeping up low expenses at low volume on a great picture with few or no contenders. - Price Makers: In an imposing business model circumstance where there is just one, or not many providers. The business can set its costs at whatever level they need without the opportunity of being undermined by rivalry (in light of the fact that there is none). - Price Takers: In an industry where there is a ton of rivalry (in a perfect world impeccable rivalry), the venders must have the costs of their item low so as to sell them. On the off chance that they didn't have low enough costs, clients would go somewhere else as there will be numerous substitutes that are less expensive. List of sources 1) The Watch Industry Mintel Report-1995 (acquired from Sheffield Hallam University's 'Adsett's Center') 2) Business and Economics class worksheets Is the Watch Industry ruled by an Oligopoly*, which is valuable E Is the Watch Industry ruled by an Oligopoly*, which is valuable to the two firms and buyers? *= See glossary for implications. Theory ========== I accept that the watch business is ruled by an oligopoly, which is gainful to the two firms and buyers. The watch firms are both cost makers*, which is useful for the watch firms, and cost takers*, which is useful for purchasers. Point In this examination I will look at the watch business. I will utilize a Mintel report of the watch business created in 1995 and data worksheets to test my speculation. Discoveries and Application of Theories Five organizations, or the 'C5 proportion', rule the watch business. They have 40% of the market share* (see fig.1.). Zeon Ltd. is the market leader*. There have been no ongoing take-overs or mergers in the watch industry, so the market administration is slight. The development of the industry has been organic*. Chart This portrayal makes the watch business an oligopoly, as contradicted to being flawless competition*, defective rivalry, or a monopoly*. There are various reasons why the watch business is an oligopoly. Right off the bat are there boundaries to entry* instead of free entry*. One obstruction to passage for other imminent watch producers is economies of scale*. The bigger, progressively settled firms have a number of cost preferences, for example, having the option to purchase crude materials in mass or obtain enormous entireties of cash. Their creation costs are in this manner less expensive and along these lines they will likely have the option to sell their watches at a lower cost than littler, more up to date firms. Another obstruction to passage is marking. The entirety of the organizations in the oligopoly have extremely settled names in the... ...a curiosity/extravagance thing. The achievement of this system relies upon keeping up low expenses at low volume on an excellent picture with few or no contenders. - Price Makers: In an imposing business model circumstance where there is just one, or not many providers. The business can set its costs at whatever level they need without the opportunity of being undermined by rivalry (in light of the fact that there is none). - Price Takers: In an industry where there is a ton of rivalry (in a perfect world immaculate rivalry), the dealers must have the costs of their item low so as to sell them. On the off chance that they didn't have low enough costs, clients would go somewhere else as there will be numerous substitutes that are less expensive. List of sources 1) The Watch Industry Mintel Report-1995 (got from Sheffield Hallam University's 'Adsett's Center') 2) Business and Economics class worksheets

History of the Lewis and Clark Expedition

History of the Lewis and Clark Expedition On May 14, 1804, Meriwether Lewis and William Clark left from St. Louis, Missouri with the Corps of Discovery and traveled west with an end goal to investigate and archive the new terrains purchased by the Louisiana Purchase. With just a single demise, the gathering arrived at the Pacific Ocean at Portland and afterward returned back to St. Louis on September 23, 1806. The Louisiana Purchase In April 1803, the United States, under President Thomas Jefferson, bought 828,000 square miles (2,144,510 square km) of land from France. This land obtaining is normally known as the Louisiana Purchase. The grounds remembered for the Louisiana Purchase were those west of the Mississippi River yet they were to a great extent unexplored and in this manner totally obscure to both the U.S. what's more, France at that point. Along these lines, not long after the acquisition of the land President Jefferson mentioned that Congress endorse $2,500 for an exploratory undertaking west. Objectives of the Expedition When Congress affirmed the assets for the campaign, President Jefferson picked Captain Meriwether Lewis as its pioneer. Lewis was picked for the most part since he previously had some information on the west and was an accomplished Army official. Subsequent to making further plans for the endeavor, Lewis chose he needed a co-skipper and chose another Army official, William Clark. The objectives of this undertaking, as plot by President Jefferson, were to consider the Native American clans living in the territory just as the plants, creatures, topography, and landscape of the district. The campaign was likewise to be a strategic one and help in moving control over the terrains and the individuals living on them from the French and Spanish to the United States. Also, President Jefferson needed the campaign to locate an immediate conduit toward the West Coast and the Pacific Ocean so westbound development and trade would be simpler to accomplish in the coming years. The Expedition Begins Lewis and Clarks endeavor authoritatively started on May 14, 1804, when they and the 33 other men making up the Corps of Discovery withdrew from their camp close St. Louis, Missouri. The primary bit of the undertaking followed the course of the Missouri River during which, they went through spots, for example, present-day Kansas City, Missouri, and Omaha, Nebraska. On August 20, 1804, the Corps encountered its sole setback when Sergeant Charles Floyd kicked the bucket of an infected appendix. He was the first U.S. warrior to bite the dust west of the Mississippi River. Not long after Floyds passing, the Corps arrived at the edge of the Great Plains and saw the zones a wide range of animal categories, the vast majority of which were unfamiliar to them. They likewise met their first Sioux clan, the Yankton Sioux, in a quiet experience. The Corps next gathering with the Sioux, be that as it may, was not as serene. In September 1804, the Corps met the Teton Sioux further west and during that experience, one of the boss requested that the Corps give them a pontoon before being permitted to pass. At the point when the Corps won't, the Tetons compromised brutality and the Corps arranged to battle. Before genuine threats started however, the two sides withdrew. The First Report The Corps campaign at that point effectively proceeded upriver until winter when they halted in the towns of the Mandan clan in December 1804. While holding up out the winter, Lewis and Clark had the Corps assembled Fort Mandan close to introduce day Washburn, North Dakota, where they remained until April 1805. During this time, Lewis and Clark composed their first report to President Jefferson. In it, they chronicled 108 plant species and 68 mineral sorts. After leaving Fort Mandan, Lewis and Clark sent this report, alongside certain individuals from the endeavor and a guide of the U.S. stepped by Clark back to St. Louis. Isolating A short time later, the Corps proceeded with the course of the Missouri River until they arrived at a fork in late May 1805 and had to isolate the undertaking to locate the genuine Missouri River. In the long run, they discovered it and in June the undertaking met up and crossed the streams headwaters. Presently the Corps showed up at the Continental Divide and had to proceed with their excursion riding a horse at Lemhi Pass on the Montana-Idaho verge on August 26, 1805. Arriving at Portland Once over the partition, the Corps again proceeded with their excursion in kayaks down the Rocky Mountains on the Clearwater River (in northern Idaho), the Snake River, lastly the Columbia River into what is available day Portland, Oregon. The Corps at that point, finally, arrived at the Pacific Ocean in December 1805 and manufactured Fort Clatsop on the south side of the Columbia River to hold up out the winter. During their time at the post, the men investigated the region, chased elk and other natural life, met Native American clans, and arranged for their excursion home. Coming back to St. Louis On March 23, 1806, Lewis and Clark and the remainder of the Corps left Fort Clatsop and started their excursion back to St. Louis. When arriving at the Continental Divide in July, the Corps isolated for a short time so Lewis could investigate the Marias River, a tributary of the Missouri River. They at that point rejoined at the intersection of the Yellowstone and Missouri Rivers on August 11 and came back to St. Louis on September 23, 1806. Accomplishments of the Lewis and Clark Expedition In spite of the fact that Lewis and Clark didn't locate an immediate conduit from the Mississippi River to the Pacific Ocean, their endeavor brought an abundance of information about the recently bought arrives in the west. For instance, the undertaking gave broad realities on the Northwests common assets. Lewis and Clark had the option to report more than 100 creature species and more than 170 plants. They additionally brought back data on the size, minerals, and the geography of the zone. What's more, the campaign built up relations with the Native Americans in the area, one of President Jeffersons principle objectives. Beside the encounter with the Teton Sioux, these relations were generally serene and the Corps got broad assistance from the different clans they met in regards to things like food and route. For topographical information, the Lewis and Clark campaign gave far reaching information about the geography of the Pacific Northwest and created in excess of 140 maps of the locale. To peruse increasingly about Lewis and Clark, visit the National Geographic site committed to their excursion or read their report of the endeavor, initially distributed in 1814.

How to Write an APA Research Paper

How to Write an APA Research PaperWriting an APA research paper is not the easiest thing to do. You must take the time to read thoroughly and remember the rules in order to write your paper correctly. You will be writing for your life's work, so you want to make sure that you write to be remembered by others.Writing an APA research paper requires you to spend the time reading your resources carefully. In addition, you must think about the points that you want to discuss and how you are going to discuss them. Also, you should consider other people's thoughts on the topic at hand. The more thought you put into the research you conduct, the better the final result will be.The first step in writing a paper is deciding what topics you want to research. Then you must research to find your topic. Then, research all of the issues that will arise from your research. Research the facts so that you know what the research is based on. Once you have researched the facts, you can then begin writin g the paper.When writing your project outline, you will be able to decide how you will research each section of the project. With your outline in place, you can begin researching. There is not much you can research about an issue unless you have all of the facts at your fingertips. So be prepared for any questions or concerns that may come up as the research progresses.When writing your paper, consider who you are writing for. For example, if you are writing for a class or a college, you may need to do some research and decide whether or not it would be appropriate to use sources within the school or classroom. Once you have decided who your audience is, you can move ahead with the research.When it's time to start writing, you can go back and forth between writing each paragraph and adding to it later. For instance, if you want to add some key words to your introduction then you can do so before or after the body of the paragraph. Then you can continue with the introduction paragrap h and fill in the rest of the information. Make sure that you complete all of the sentences within the paragraph.Always make sure that your vocabulary is up to par. Write each word out in its own paragraph. If you find that you do not know how to write a certain word then do some research online or buy a dictionary and learn it correctly.Finally, make sure that you do not leave any sentences in your research paper that are unclear. You do not want to do something that makes it seem like you did not do your research properly. Instead, just write and work through your paper with a notebook by your side.

Essay on Odysseus as Pawn of the Gods in Homers Odyssey

Odysseus as Pawn of the Gods in The Odyssey Throughout literature characters have relied upon entities greater then themselves to furnish them with aid as they meet the many challenges they must face. The Odyssey is a tale of Odysseus’ epic journey and the many obstacles that bar his return home. But Odysseus is not alone in this struggle and receives aid from many gods, especially the clear-eyed goddess Athena. There are times when Odysseus beseeches the gods for aid, but other times he is too foolhardy to receive aid from even the immortal gods. In Homer’s The Odyssey, Odysseus’ journey revolves around the cyclical phases of his dependence, independence and his return to reliance upon the gods’ aid. While with Calypso†¦show more content†¦The clear-eyed goddess Athena herself tells Telemachus that †¦not unbefriended of the gods have you been born and bred (19). Her reference highlights Telemachus’ greatest inheritance, which is the aid of the immortal gods. Even Nestor, a mortal, notes the aid which Telemachus receives from the gods, and marvels that Telemachus must be truly favored †¦if when so young the gods become [his] guides (26). Such qualities in Telemachus constantly remind the reader of the dependence on the gods’ aid Odysseus has developed in his travels. Though Odysseus is as great a man as ever lived, he is still only mortal and at the gods’ mercy. Odysseus does not control his own destiny, but instead the gods determine what shall befall him and whether he shall ever reach his home. Odysseus is only a man and hard is a god for mortal man to master (36) even if he is great amongst his brethren. Odysseus can not control the gods anymore then he can control his fate and so he is left at their mercy. Even Zeus, who gives Odysseus many signs, will sometimes deal Odysseus woe which he is powerless to stop. To avenge the Sun god upon Odysseus’ evil crew, †¦Zeus with a gleaming bolt smote [Odysseus’] swift ship and wrecked it in the middle of the wine-dark sea (47). Such acts illustrate the control that the gods exercise over Odysseus and his inability to deliver himself from woe. As Odysseus begins his journeyShow MoreRelated Odysseus’ Search for Purpose in Homers Odyssey Essay1419 Words   |  6 PagesOdysseus’ Search for Purpose in The Odyssey   Ã‚  Ã‚  Ã‚   As a wayfarer in life, The Odyssey focuses on life’s greater purpose through the fulfillment of destiny, perseverance, and loyalty. These three themes recur continuously throughout Odysseus’ journey, molding life’s greater vision. Odysseus comes to understand his purpose in life by remaining true to these major themes as he faces and conquers each obstacle in his journey. The overarching theme of The Odyssey is the belief that man cannotRead MoreOdysseus: the Anti-Hero1534 Words   |  7 PagesOdysseus: The Anti-Hero Throughout Homer’s epic The Odyssey, Odysseus is a hero. In all myths and legends, a hero combats the â€Å"monsters.† In the typical story a hero is unselfish and fights to protect his people while the monsters are greedy powerful things that antagonize the people. Yet despite this typical storyline, if we read closely, we may conclude that Odysseus is actually the oppressive hero in many of these situations – provoking the â€Å"monsters† into fighting. The â€Å"monsters† in the OdysseyRead MoreCharacters in The Odyssey and Ramayana Essay1101 Words   |  5 PagesIn The Odyssey and Ramayana, the authors depict the characters through the eyes of their culture and civilization. In both works, the representation of men and women reflects an ideal that was sought after at the time. Particularly, the texts focus on the relationships between the main characters and the religion, as well as the main character and their familial ties. In The Ody ssey, there is Athena and Odysseus while in Ramayana, there is Rama and Sita. Both Athena and Sita represent the idealisticRead MoreThe Funeral Games of Patroklos in Homers Iliad and Odyssey Essay2165 Words   |  9 PagesThe Funeral Games of Patroklos in Homers Iliad and Odyssey      Ã‚  Ã‚  Ã‚   Coming towards the end of a war which has consumed an entire decade and laid waste the lives of many, the Greek warriors in Troy choose to take the time and energy to hold funeral games.   This sequence of events leaves the reader feeling confused because its not something one would expect and seems highly out of place.   Throughout the epic Homer tries to describe what it is to be mortal and often contrasts it with whatRead MoreOdyssey and Odysseus Outstanding Qualities2184 Words   |  9 Pagesï » ¿Odyssey Review/Essay Questions 1.What aspects of social and political life in Homeric times are reflected in the â€Å"Odyssey†? =The aspects in the social and political life in Homeric times that are reflected in the Odyssey are the leadership and hierarchy. These are depicted by kings, warriors and peasants who sometimes live un-heroic simple life.Other than that it shows the culture of the Greeks wherein if you will court a lady,you should bring gifts. 2.What is the purpose of the many allusionRead MoreAnalysis Of Homer s The Odyssey1593 Words   |  7 PagesIt is evident that in Homer’s The Odyssey, the role of women consists of relegation to subservient roles. Women are considered mere objects to be taken during times of war and married off at the will of those within the community. However, Homer presents a way to remedy this inequality through the use of the motifs cunning and intellect. They are used by Clytemnestra, Penelope, and Nausicaa. These women utilize their guile and intelligence in order to transcend the patriarchy and play important

A Telephone Call By Dorothy Parker - 1347 Words

In the various works provided to the class many themes are present in all of them, this paper will be focusing on the authors methods of critiquing social norms. The short story, A Telephone Call by Dorothy Parker paints a harsh reality from the perspective of a highly anxious woman forced into a lifestyle that many would relate to in the 1900s. â€Å"My Last Duchess† by Robert Browning exposes the duke and the terrible social norms he reinforces through a poetic format allowing the reader to interpret his strange behavior on their own. Their Eyes Were Watching God, a novel, by Zora Neale Hurston attempts to defy social norms and showcase the positive outcomes of such. Lastly, A Streetcar Named Desire is a play by Tennessee Williams which satirically points out the extremist behaviors that are approved and even rewarded by society. These pieces of literature from different genres still point out the same issues in social norms in regards to the power struggle between men and w omen and gender roles. Although the perspective changes, as the characters are different or the economy of words is different between the genres the message stays the same. A Telephone Call by Dorothy Parker comes from the perspective of a extremely anxious woman waiting for the return of her lover, rushing from emotion to emotion, completely captivated by the absence of a man. â€Å"I’ll be good, God. I will try to be better, I will, if you let me see him again.† (Woronzoff 23) the act of calling upon god,Show MoreRelatedAnalysis Of Dorothy Parkers A Telephone Call And The Waltz1624 Words   |  7 PagesIn Dorothy Parker’s writings such as â€Å"A Telephone Call† and â€Å"The Waltz†, the women are obsessed with the men, which relates to her personal life. 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MONTGOMERY Arizona State University John Wiley Sons, Inc. Executive Publisher: Don Fowley Associate Publisher: Daniel Sayer Acquisitions Editor: Jennifer Welter Marketing Manager: Christopher Ruel Production Manager: Dorothy Sinclair Production Editor: Sandra Dumas Senior Designer: Kevin Murphy New Media Editor: Lauren Sapira Editorial Assistant: Mark Owens Production Management Services: Elm Street Publishing Services Composition Services: Aptara, Inc. This book was

Are Historical Black Colleges Or University s Still Needed

Are Historical Black Colleges Or University’s Still Needed? Students in high school have a very difficult time depicting the college or university of their choice whether there are going to attend a Historical Black College or University, Predominantly White School? As a future educator, I made a commendable choice to attend an HBCU because they are still needed today for successful individuals. Although some African- Americans forget the journey that our ancestors had to go through so we as African-American can have a better education from an accredited college or university. During the time period of slavery many African- Americans could not attend a PWI school because the color of their skin. In addition, that why I think HBCU’s are still needed today. Also many HBCU’s have very strong history behind their schools. South Carolina State University is a very distinguished supportive and studious HBCU, no matter how the media may criticize this college there ar e still lessons being taught day to day lives. South Carolina State University was founded in 1896 as a state sole public college for black youth it also have played a key role in the education of African- Americans in the state and the nation. It struggled to provide agricultural and mechanical training to generations of black youngsters. However it extension program it sent farm and home demonstration agents into rural counties to provide knowledge and information impoverished black farm families. 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Martha Biondi (2011), discusses the trajectory, development, growth, training, history, of African American studies, and the expansion of doctoral programs of African American studies necessary for the future trajectory in that field. The article further examines the fields in black collegesRead MoreHistory of African Americans and Higher Education Essay example1188 Words   |  5 PagesFor blacks, the history of higher education typically points to segregated education. Before the Civil War, the social system promoted the belief that blacks wouldn’t get return on their time spent in higher education. Brown and Ricard (2007) noted that most North institutions were reluctant to allow black enrollment in colleges and universities, and in the South, where slaveholder’s were still powerhouse businessmen, slaves would never be allowed to become more educated than their owners. The reluctanceRead MoreNelson Mandela, Harriet Tubman, And Patrisse Cullors1500 Words   |  6 Pageswho co-founded of Black Lives Matter, an organization which campaigns against violence and systematic racial discrimination against black people. All of these strong-willed individuals enacted change by fighting for civil rights, equality, and freedom. Nelson Mandela was a determined civil rights activist who fought against the apartheid in South Africa, and later became president. For example, â€Å"Nelson Mandela spent his young life fighting for the freedom of South Africa s black and coloured populationRead MoreAnalysis Of John Lewis s The Movement 1666 Words   |  7 Pageshighway and various parts of Alabama. He also narrated the hardship that both blacks and whites had to endure around the pike county area where he grew up. According to him, in the late 19th century into the early 20th century, small scale farmers, both white and black, had to rent land for their farming and the landlord would ultimately exploit their effort for he s own personal gains. This was the case with John Lewis s grandfather, Dink. He was a tenant farmer with a white landowner named JoshRead More 1900-1910 Essay1184 Words   |  5 Pagesin the world (Historical Daily Almanac). The Ford Motor Co. was established in 1903, and Henry Ford developed the first Model T automobile that sold for $850. All of this led to an extremely low unemployment rate of 4%(Historical Daily Almanac 1904). In 1902, the Wright Brothers made aviation history with their first flight at Kitty Hawk, North Carolina. This was the first step for air travel as a means of traveling great distances in a relatively short period of time (Historical Daily AlmanacRead MoreEssay on Comparing W.E.B. DuBois and Booker T. 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The first source evaluated was Alan Brinkley s The Unfinished Nation, published in 2004. This source is valuableRead Moreaffirmative action1695 Words   |  7 Pagesaffirmative action still necessary today in the United States of America. The question is â€Å"Is affirmative action still necessary in the United States today?† Simply, the answer to the question is yes. Affirmative action is definitely still necessary in the United States. Here in the United States we are still dealing with Supreme Court issues on affirmative action. Affirmative action laws that still exist in the United States were broken by college admissions, women are still facing injusticeRead MoreBlack Colleges And Universities ( Hbcus ) Essay1824 Words   |  8 PagesIntroduction and Purpose of the Paper Historically Black Colleges and Universities (HBCUs) were mostly founded shortly after slavery ended in the United States of America. Christopher Brown II and Trimika Yates (2005) stated HBCUs were â€Å" established as formal education centers to educate freed blacks, these institutions began with curriculum that stressed basic reading and math, as well as agricultural and mechanical training.† From that time until the end of 1890 more that 200 schools arise throughout

Marketing Mix Oof Xyz Hotel Samples for Students †MyAssignmenthelp.co

Question: Discuss about the Marketing Mix Oof Xyz Hotel. Answer: Introduction Marketing Mix plays an important role in determining the various tools that a company can use to convey its brand to the consumers (Jobber Ellis-Chadwick, 2012). This report is based on the marketing mix of Xyz hotels. Xyz hotel is a premium hotel located in various counties in the world. Marketing concepts such as Positioning, Pricing, IMC and the communication strategy have been elaborated upon. Discussion Positioning Strategy of the Hotel Positioning can be defined as the perception of the particular brand in the minds of the consumer. Positioning also helps the customers to distinguish between the various other products available from their competitors. In order to position a particular brand in the market the company tries to emphasize on the unique features of their brand and form a suitable image whether luxurious, premium or high end).This positioning is done with the help of a market mix. The marketing manager should make sure that the company has a good positioning in the market. Once the brand has established and achieved a strong position then it is difficult to change the image. There are various kinds of positioning strategy as discussed above ranging from Product characteristics, price quality approach, and cultural symbol approach to competitor approach and product class approach (Czinkota Ronkainen, 2013). The chosen strategy for the hotel Xyz has been high quality high price strategy. High-Price-High Quality Strategy Some companies price their products or services higher than their competition to create a perceived value. This strategy works well with the elite group of consumers who tend to get attracted to the premium services offered. They are concerned with the quality of services being provided even if they have to pay a higher price. The high price and high quality helps to have an impact on the positioning of the hotels as a high-end brand and premium hotel. The hotel is using the pricing as an effective took to position their hotel differently from other group of hotels present in the market and leave its mark. Pricing strategy A pricing strategy can be defined as a method whereby a company chooses the appropriate pricing system to sell its products (Hollensen, 2015). There can be various motives behind setting up a particular price. The price can be set in order to maximize profitability or to gain the market. The firm`s decision about the pricing helps the consumers to determine whether they want to attend a hotel or not. There is a certain group of consumers who are extremely selective regarding the hotels they visit. The high-end hotels generally tend to follow a Premium pricing technique where the price of services is generally kept high and thus creating favorable perceptions among the buyers based on the price. This often tends to create the impression that with better price comes better quality. However, the hotel XYZ uses a competitive pricing strategy to set its rates based on how much the competitors are charging. This method is generally applied in cases where the hotels engage in similar services since services can differ from hotel to hotel, while the attributes remain the same (Huang Sarigll, 2014). This concept is used by the Xyz hotel because it is not the only one operating in the hotel industry. Hence, it is an important technique to determine the strategies of the other hotels as well. Their rates and amenities, refund policies and other relevant terms should be determined and considered when pricing for self. Calculation: For calculating, the prices based on competitor pricing strategy a hotel needs have a detailed insights and data At first the services offered by the own company and the competitors need to be compared. The comparison should be kept relevant. Their charges as per the room size should be examined. The fact whether they charge for telephones and wifi, should be analyzed. If yes, then how much does, they charge. Their adjustment techniques for various lengths of stay should be understood. Their booking charges as per own versus third party should also be examined (Al-Debi Mustafa, 2014). Advertising expenditure Development of IMC program Integrated Marketing Communications refers to the use of different kinds of marketing tools, which help a firm in accomplishing their desired objectives in a manner that all the tools convey the same message. Tools, which are used by the hotels, are advertisements on tourist websites, internet promotions, public relations magazine flyers and others. Monitoring and analyzing the IMC program It is extremely important to analyze the efficiency of the marketing strategy because marketing strategies involve huge costs and these costs will all go into waste if they are not effective. An alternate strategy should be considered in cases where the present strategy cannot be applied. To measure the efficiencies of the advertisements the hotel can consider the given methods: Consumer surveys- Online and offline surveys should be conducted every two months to measure the percentage increase in the consumer awareness level and visit level (Armstrong et al., 2015). Recall test- The customers can also be asked whether they recall seeing a particular advertisement related to the hotel. Online communication techniques should be monitored by analyzing the volume of visitors on the company website and the number of likes and shares a post receives. The increase in the number of visitors after the magazine flyers are given out should also be measured. Implementation of communication strategies Advertisements take place both online and offline. Generally, two appeals are followed by the hotels to attract customers. These appeals are the rational and the emotional appeal. The rational appeal just tends to emphasize on the on the known data. On the other hand, emotional appeal uses the power of different emotions like joy, nostalgia and pleasure. For Xyz hotel, the emotional appeal should be applied. People should feel connected to the hotel on a higher level (Mintz Currim, 2013). Family could visit the hotel, relax, and pamper themselves. For the promotional campaign, a renowned personality like a well-known actor could be asked to participate. Important elements of a promotional campaign need to be considered before letting it out to the customers: Medium: For Xyz hotel, internet television and magazine should be used for advertising. Media vehicle: For Xyz, advertisements can be given in monthly luxurious magazines like Cosmopolitan, Vogue and Travel magazines. Reach and Frequency: The advertisement of this hotel should be given once a month on magazines and thrice a week on television (Mullins, Walker Boyd Jr, 2012) Social networking sites like Face book and Twitter could be used to promote the hotel. Conclusion Therefore, from the discussion it can be said that marketing plays a key role in determining the value of a hotel and plays a significant role in attracting customers for the hotel. References Al-Debi, H., Mustafa, A. (2014). The Impact Of Services Marketing Mix 7P's In Competitive Advantage To Five Stars Hotel-Case Study Amman, Jordan. 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